All marketers of course are very familiar with the term direct marketing. Direct marketing is one of the types of marketing where a message was delivered directly to the consumer with the intent to create a consumer direct response. At its core, direct marketing that causes consumers to respond directly to purchase without going through other media. The response from consumers can be done as most marketers will list phone numbers or addresses that can be contacted so that anyone who receives a message and can respond immediately.

This practice note was first used by Lester Wunderman with mail order selling in the year 1867. In the era where communication is still quite difficult, the marketer is often difficult to get the response from consumers.

Along with time, practice of direct marketing is also spreading to various things, such as telephone, leaflets, fax, voicemail, coupons, etc.. And this time, when we entered the internet era, Direct selling using email are booming. The business seeks to direct customers around the world using the email facility where consumers can immediately responded if interested. This is highly profitable because direct marketers can track the response directly from consumers around the world.

However, Direct Marketing using the email has some bad sides. Most of this email will be treated as spam by some recipient and won’t respond. Marketers also can not measure the success of campaigns. In addition, the emergence of email filtering by the email providers limit the space for any marketer. This is so unfortunate because effectively close the road to potential customers even when the recipient already signed up to receive email.

Perhaps in a moment later the young ambitious marketers can make way for the direct marketing that can solve the problem so that the restrictions between the seller and buyer broken down already.